Whether you're working in B2B or B2C, case studies will be helpful for you - it is a powerful tool to establish social proof among your potential customers and current users. 

But writing case studies is not always an easy task.

Structure information and making it - not boring - requires some training. 

However, there are four things you should always keep in mind when writing a case study.

Do this, and you will do 80% of what is needed to have an excellent case study.

Follow a Problem, Solution, and Outcome structure

For sure, this is the most effective system you can use.

See how it goes:

• You begin by introducing the problem your user was facing and how much of a negative impact it had on their life.
• Next, you outline the methods you have used to fix said issue. Which features helped achieve that, and how did you find a fix?

• Lastly, the outcome: what does your user's life look like now? Show how they improved in this domain, impacting your client's life better than before they signed up.

Follow this structure to deliver a clear and easy-to-follow case study.

Add a testimonial at the end

You should always include a real testimonial from your user. It adds credibility and makes the case study more relatable. Bonus points for a video testimonial with subtitles - those pack a bigger punch than text alone.

Add graphs and numbers measuring your impact

Make your case study even more compelling by including numbers and graphs that measure your impact.

Saying that it improved your users' lives is great, but showing that it saved them 10 hours per week on a specific task is even better.

The power of numbers can't be denied!

Keep the titles skimmable

To make your case study as effective as possible for audiences with shorter attention spans, focus on making the titles and subtitles skimmable.

Highlight key metrics and results, therefore readers can get a quick overview of the main points. Attention spans are on the decline, so don't try to fight it - adapt to the trend and make your case study as easy to scan as possible.

With these tips in mind, you'll be well on your way to crafting compelling case studies that showcase the value of your product or service.